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The Pragmatic Idealists Podcast


Dec 17, 2019

I once made the mistake of buying my very petite wife a nighty from a plus-size women's store. That was a painful lesson in knowing your customer and understanding who you are serving.

To be fair, I am an idiot when comes to matters such as these, but the good news is you can use my faux pas to avoid a similar mistake in both business and in life.

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